The Collective
What happens when you join forces with your competitor? The Collective. They’ve put the very best people together to create the finest natural dairy products in the land, combined with a creative and quirky brand strategy, the guys at The Collective reckon they might've have cracked it. Launching in the peak of the recession in 2008 they've managed to grow by 250.60%. Whatever way you look at it, they've made it to number 28 on the Fast 50 Index and that's no bull!
We spoke to Angus Allan the GM about the evolution of The Collective’s yoghurt products:
www.thecollectivedairy.com
twitter.com/gr8dairynobull
http://www.facebook.com/pages/Collective-Dairy/